You’ve got your amazing new headshots and branding images, but now what? You have a gorgeous gallery of confident, high-quality images that showcase your personality, professionalism, and unique style. You’ve outfitted your LinkedIn and Website, but where else can you maximize your investments in this digital space?
Whether you’re a business coach, content creator, or thought leader, your brand image is a powerful tool that helps you build trust, elevate your visibility, and maintain a consistent presence across all your platforms.
Here are some tips to maximize the impact of your new branding images:
Are You Maximizing Your Website?
Naturally, having your new branding images on your homepage, about page, and service pages is a go-to location for your new look. Additionally, don’t overlook website banners and sliders at the top of your pages. These banner images are crucial in clearly conveying your mission and services to your audience. Blog posts are also great places for niche images or topics that might have a specific purpose.
Landing Pages that feature friendly and inviting images, such as opt-ins, business funnels, freebies, or limited-time campaigns, can also be helpful. Lastly, don’t forget email signatures. While email signature headshots are nice-to-haves, they can be beneficial when putting a name to a face after meeting someone from networking events and the like. While we’re talking about emails, images for email campaigns or any email sequences you have with leads and potential clients are very welcoming and add credibility to your brand.
Online Presence with Social Media
Most people are motivated to update their social media profile images, ranging from LinkedIn to Instagram and TikTok, even to Hinge! Having your cover banner located behind your profile image on your profile page will absolutely complete the look and set the tone of what kind of person or brand you are.
Following these, individual posts with quotes, tips, promotions, or updates are great uses for your new images. And don’t feel like your images are one and done. Using these images again for a recurring theme or a different topic once a month, quarter, or year can really stretch the use of your images.
What About Offline Options
Branding Profiles are handy tools for staying on brand and maintaining consistency in your public-facing appearance. Hiring a brand expert or brand manager is a really good investment. Even finding a brand profile template on platforms like Canva can help you maintain branding consistency. I find brand profiles to be very adequate in describing the look and feel of your brand to a new team member. These brand profiles can be one stop shops of listing what the look and feel of your Brand’ pitch deck, business cards and letterheads for your business. For many coaches who host workshops, nine times out of 10, they’ll have Workshop Flyers course materials or a workbook for their participants or cohorts to work from.
The short and sweet of it all is that if you can apply to digital assets, they’re just as good as printed assets.
Credibility & Visibility
I love a fully fleshed-out press kit. You can literally hand one over to any person you’re collaborating with or being featured by, and they have everything they need to feature you for their project or media blitz adequately. A press kit is a pre-made collection of promotional materials that includes information about your business, product, or event. These are very helpful to people in the media or perhaps someone who wants to feature you.
These are very helpful in attracting potential partners and adding credibility and professionalism to your brand. There’s also very little chance of miscommunication or misinformation if everything is spelled out beforehand in the kit. Your images from our branding session or headshot session are perfect for these sorts of kits.
Typically, during consultations, I have clients who only want to update their LinkedIn profile photos. Still, I also ask them if they’ve been featured on any podcasts, speaking engagements, or journalistic features. Oftentimes, my clients will say yes and begin considering additional looks for these sorts of situations and opportunities.
Having only one image to use can get pretty old really quickly, so it’s best to have a variety for yourself and your audience.
Extracting subjects for different backgrounds
Sometimes, I noticed clients using their images in very creative ways. Some clients will crop their image to fit a particular size of space on their website or their newsletters. I’ve also seen other clients cut themselves out of the original photo and superimpose them onto a banner or asset that’s more related to their needs. Don’t be afraid to manipulate your images so that they fit to how you’d like to use them. Graphic designers and web developers are really good at creating the sort of manipulations, but if you ever need help, do reach out to us, and we can do the same.
In the End
Your branding photos are more than just pretty pictures. They are a visual handshake. These headshots convey a sense of trust, style, and authenticity to your audience before you even speak a word.
So don’t let them gather dust in a Dropbox folder. Sprinkle them strategically across your platforms to show up consistently, confidently, and completely you!
Your Action Step
Just got your new photos from TOPTIA Photography? Plan to use one image this week in a new location. Perhaps your newsletter, landing page, or your Zoom profile! Don’t keep it a secret, make a post about it and tag @TOPTIAphotos when you do! We’d love to cheer you on!
